Facebook™ is Australia’s most used social media platform with over 17.1 million Australians aged 14+ (83%) visiting Facebook per month, an increase of almost 4.2 million (+32.4%) from four years ago according to the latest research from Roy Morgan. According to Roy Morgan, Instagram, Facebook’s photo and video sharing subsidiary now has over 8 million visitors in Australia in an average month, up by over 5.6 million (+238.1%) from four years ago.
So what i hear you say? So this represents a captive audience you can market your products and services too more efficiently that at any time in human history. Gone are the days of paying exorbitant rent to acquire the most foot traffic on Bourke St in Melbourne or Pitt St in Sydney, now you can spend your money targeting interested buyers directly as opposed to everyone walking past paying rent.
How i hear you say? They say Facebook holds over 50,000 data points for every user, every time you’ve logged onto a website using Facebook, or visited a website with a Facebook pixel, that data is being captured and fed into the Facebook ads platform for smart marketers to target. Told Facebook you got married recently? added your children, parents or relatives? posted your location? all of this data can be used in detailed interest targeting by marketers to promote your products or services.
Did you know?
- 26% of users who clicked on a Facebook Ad report making a purchase.
- 43% of B2B businesses have acquired a client through Facebook.
- 50 million businesses have Facebook Pages in their name.
Are you using Facebook effectively?
Facebook is perhaps the most effective marketing tool (apart from Google Ads) of the 21st century, where else can you target new prospects who have opted in with their interests through an online platform cost effectively? Missing out on this incredible resource could be the single worst decision you make for your business.
Have you setup a Facebook business manager account? if not go to http://business.facebook.com
Have you setup a Facebook Ads account? if not go to https://www.facebook.com/adsmanager/
Have you setup a Facebook business page? if not go to https://www.facebook.com/pages/creation/?ref_type=facebook_business_website#
If you’ve setup all the above and still don’t understand the value of Facebook or Facebook Ads, get in touch to see how we can assist.
“ Relevant Digital are very knowledgeable in the digital marketing field and has completely opened our eyes to possibilities that we weren’t aware of. They are easy to work with, friendly and have put together a comprehensive and dynamic program for our business which is already performing above average and generating extensive leads for our education business. We recommend them. – Stephen D. ⭐⭐⭐⭐⭐
” Relevant Digital were life savers! Awesome communication throughout the whole program of work and that’s super important right? Relevant over delivered in regards to setting up my Facebook ads and has been a source of knowledge for my small business! Id hire him full time if I could! Thanks again!” – Adam S. ⭐⭐⭐⭐⭐
“From the get go, Relevant were awesome! Came in and delivered exactly what we wanted. Nothing was a problem. Highly recommend the team to anyone looking for adept marketers who communicate at all turns!” – David M ⭐⭐⭐⭐⭐