Marketing automation is all about taking all those exhaustive manual labour, administrative and repetitive tasks out of the core processes of your marketing teams hands. Most, if not all, manual processes in digital marketing can be automated to some extent to minimise labour hours and maximise efficiency. Let’s go over the top 4 reasons you should consider implementing marketing automation to your business.
1. Saving Time
Flagging emails, forwarding prospect emails to the right party, keeping spreadsheets with every lead and manually updating with notes still? These manual processes are something of the internet 10 years ago but not today, the lead capture process can be automated down to the individual, improving response time and moving the needle on conversion. As prospects get bombarded more and more every day with marketing messaging their attention span for conversion shortens so speed and efficiency in your marketing processes is key.
Creating a marketing stack with it’s foundation in automation, using the right tools can put your business in a position to manage scaling more effectively and remove the risk around scaling. Bottlenecks are the bug bear of all CEOs/Managers, so be the kind of marketing manager who smashes those bottlenecks well ahead of time and earn the promotion you’ve longed deserved for your technical nous, business savvy and take the title of automation king/queen.
“ I was really thrilled to find Mark & the team at Relevant Digital. They solved all my IT and website issues very efficiently and helped me better understand and implement marketing automation using Shopify & Mailchimp Mark is a great communicator and I will definitely work with him and the team again. . – Kristina F. ⭐⭐⭐⭐⭐
” Relevant were such legends. Incredibly responsive, gave good suggestions, and provided helpful tools to walk through the process. 10/10 will definitely work with again. ” – Dave G ⭐⭐⭐⭐⭐
3. Budget more effectively
If you automate processes you remove the requirement for unnecessary labour costs and can reallocate that budget like a pro into a larger marketing spend or attaining new technology to future proof that incredible marketing stack you are developing. Automation of tasks frees your mental budget which you can reinvest in your team or ticking off those 50 problems that accumulated this week, so do yourself a favour and put those automation brownie points to good use.
4. Better defined KPIs
If your marketing team moves towards automation it is likely that automation allows further tracking which in-turn allows further data analysis and improving the ability to bring logical decision making to the table at the next board meeting, you’ll have those figure hungry CEO’s eating out of the palm of your hand in no time with the amount of data points being generated and communicated in the most palatable of board room meals. Use those figures to become leaner and meaner with your KPI’s and free your team up to point the finger at sales if your team and its automation are infact moving the needle!